In , TransWestern completed a leveraged recapitalisation in which Thomas H.
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At the time, TransWestern was the second largest independent publisher of directories. In April , Yell agreed to purchase a Since then, Yell has bought further capital and in September reached agreement with the minority shareholders to acquire the remaining 1.
In May , Yell UK announced an alliance with Google to provide search marketing services to small businesses,  followed by Yell Publicidad in January In February , Yell UK announced the first major redesign in forty years of the traditional Yellow Pages directories into a smaller compact size rather than the traditional A4 format. In May , Yell Group purchased TrustedPlaces,  a user-contributed local review site , and its US arm Yellowbook, announced the launch of a new group buying website called Weforia.
Several management changes were made in In July , Yell announced the acquisition of Znode, the privately owned multi-store ecommerce company  and strategic alliances on digital services for small businesses with both Microsoft  and Bazaarvoice. In September , Yell announced an alliance with mobile platform company Netbiscuits.
As part of a strategic review of the business, in Spring Hibu decided to discontinue its US magazine business, having taken similar actions in the UK, Spain and Latin America. On 3 March , Hibu announced that the financial restructuring of the group is now effective following consent from lenders, clearance from the UK Pensions Regulator and court sanction. They re-launched with an updated range of products including websites, pay-per-click advertising and a new display advertising proposition.
The company operates in the classified advertising markets in the UK and US through digital, printed and telephone-based media. It is organised as follows:. From Wikipedia, the free encyclopedia. Hibu Trade name. Archived from the original on 18 January Retrieved 11 January Archived from the original on 8 February Lee Company [ dead link ].
BBC News. Retrieved 12 July Yell Group.
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